Whether we receive your fully designed project and simply execute the manufacturing to perfection, or create a marketing tool from inception, we bring the same enthusiasm either way.
Our design capabilities are built around strategic alliances with some of the most thoughtful, talented, inventive and technically capable designers working today. Our approach is ultimately tailored to your unique project, scope of work and budget considerations.
Our process takes shape around the following protocol:
- Strategy Session with your key personnel and our team
- Message Identification and Design Options
- Copy (client generated, collaborative, PSP, Inc. provided)
- Source images (art, photographs)
- Design Refinement with final copy
- Final Design Development and copy integration
- Preparation of files for Print; final pdf’s for client approval
- Prepress (CAD samples, paper dummies, ink drawdowns, digital proofs)
- Print, bind, finish
- Assembly of components (collate, kit, assemble multiple pieces)
- Delivery (direct mail, digital imprinting, variable data, multiple drop ship, freight)
- Feedback from key personnel regarding effectiveness of marketing tool and strategy for future projects